STRATEGY/ ADVOCACY/ REPUTATION
Strategic Solutions. Proven Results.
We understand that government relations is more than just a strategy-- it's about building lasting relationships and engaging with the right people at the right time. We'll work alongside you to ensure that your message resonates, balancing both political and cultural dynamics.
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We've been successful because we don't just react to trends-- we anticipate them. Our deep relationships with decision-makers, combined with our insider knowledge, help us create impact, results-driven advocacy plans. We've supported clients across a wide range of industries, and we know how to navigate he challenges and opportunities that come with government relations.
OUR LEADERSHIP
LaJoia Broughton
President
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LaJoia Broughton is a seasoned Government and Public Affairs strategist with over 20 years of experience at the intersection of communications, politics, and policy. Based in South Carolina, she is recognized for her ability to drive meaningful results in both the private and public sectors. LaJoia excels at navigating complex challenges, adapting to rapid change, and building strategic partnerships with elected officials, state leaders, and key stakeholders to influence decision-making and shape impactful initiatives.
As the founder and principal of Alpha Strategies, a consulting firm specializing in integrated legislative and public affairs programs, LaJoia designs and implements tailored strategies that empower clients—from nonprofits to corporations—to effectively engage with policymakers, enhance their reputations, and achieve measurable outcomes. With deep expertise in public policy, strategic communications, and stakeholder engagement, LaJoia is a trusted advisor to clients in high-stakes environments.
LaJoia has held pivotal roles, including State Government Affairs Manager for JUUL Labs, Director of External Communications for the Retirement System Investment Commission, and Executive Director for the South Carolina Legislative Black Caucus. These experiences have honed her ability to craft persuasive messaging, build strategic coalitions, and drive advocacy efforts that resonate at the state and national levels.
In addition to her consulting work, LaJoia serves as a Richland-Lexington Airport Commissioner at Columbia Metropolitan Airport (CAE), where she provides strategic oversight to initiatives focused on enhancing customer experience and addressing community interests.
A passionate advocate for equitable opportunities, representation, and belonging, LaJoia was recognized as a 2023 Women of Influence honoree by the Columbia Regional Business Report.
LaJoia holds a Master of Mass Communications degree from the University of South Carolina and a Bachelor of Arts in Communication Studies from Furman University.
